Originally Posted by Bimmerlover76
Personally, I think BMW should keep the ///M logo specific to those that are 100% M-spec and add the "s" (e.g. 135is, 335is, etc.) to those cars that aren't exactly ///M cars but have a performance upgrade (factory) with some M stuff to it. If BMW is trying to whore-out the ///M to sell more cars, then we are no better than ricers with a fancy badge or oversized muffler attached.
You are right, but its all about marketing and making a profit.
I guess the branding strategy works because there are still a lot of aspirational buyers, and the M label still holds a lot of value.