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      05-16-2012, 11:53 PM   #123
Fenerbahce
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Drives: GTi
Join Date: Dec 2011
Location: Boston

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I think BMW pretty much nailed the incremental value a customer would get from this option. It is $2200 more than an M-sport 135i. Although certainly not cheap, do people think BMW would add on the additional goodies like exhaust, cooling, and tune for nil? They're in it to make money, and I'd guess BMW is making near 90% margin on this option. Why would they pass up an opportunity to make extra money? I agree that relatively speaking, the 1M was a bargain, but I'm not sure how valid a comparison that is given the limited availability and usual markup. If there's anything to complain about, it's the base price of the 135i.