Originally Posted by Lucky1
Thought it was because it would make the car too expensive and push it closer into M3 territory pricewise. Really don't get the impression that BMW is interested in getting back to basics anymore.
I disagree, with a sunroof not even being an option as another example. BMW themselves have compared it to an E30 M3.
In terms of price, the M3 you'd compare this to, the coupe, starts at just over $60,000 with no options. My 1M was $54,375 fully loaded with every option ticked except for metallic paint because I chose Alpine White. Metallic paint would have pushed it to $54,925. Still well below a bare bones M3 coupe. I just priced out a similarly equipped M3 couple on the BMW website and it comes to $72,395.