Originally Posted by MteK
Keep in mind that you are also nickle and dimming them on their entry level car. I have a friend who works at a dealership and he has a name for these folks - "waste of time".
Worst thing in the world, according to him, is getting stuck with a know it all and missing out on the clients walking in and picking up a 7 series or X5 who aren't interested in squabbling over $10 and month.
Interesting. I suggest your friend do one of two things:
1) Get a job at Rolls-Royce. It shouldn't be too difficult since it's the same company
2) Stay at BMW and learn what Customer Lifetime Value (CLTV) means. That concept is even more important to have in mind when selling the 1er