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      01-13-2009, 07:45 PM   #19
Drives: '86 325e
Join Date: Oct 2006
Location: outside boston MA

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Originally Posted by NewSong View Post
BMW should just make a value brand called something else, not BMW.

I'm all for releasing a $16,000 value brand, and I'm not a badge whore, but something about a $16,000 BMW seems like it might dilute the badge more than it already is.
the brand is already diluted with teenagers with their parents money, asians, and luxury ricer non-car enthusiasts. don't worry about the brand being diluted further.
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