Originally Posted by NewSong
BMW should just make a value brand called something else, not BMW.
I'm all for releasing a $16,000 value brand, and I'm not a badge whore, but something about a $16,000 BMW seems like it might dilute the badge more than it already is.
the brand is already diluted with teenagers with their parents money, asians, and luxury ricer non-car enthusiasts. don't worry about the brand being diluted further.