View Single Post
      08-14-2007, 02:06 PM   #1
SCA
Brigadier General
SCA's Avatar
United_States
73
Rep
3,029
Posts

Drives: BMWs
Join Date: Apr 2005
Location: SC

iTrader: (0)

Garage List
Arrow Quote of the month from August '07 Roundel

Page 34

"The 1-Series is the purest BMW we have." BMW NA product planning manager Rich Btekus, on the marketing strategy to lure former American BMW owners back into the fold with the 1-Series.