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      12-16-2007, 02:51 PM   #8
cracka
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Quote:
Originally Posted by john970 View Post
Can you do this on a lease? Also how does BMW not lose a ton of money on this? They still have to ship the car from Europe to the city you live in....
Yes, and BMW will cover your 2nd lease payment (since the car in in transit for re-delivery).

I think it's just old-school marketing, trying to create customers for life. Whatever $$ is ceded in providing the ED service will be made back a few times over on subsequent sales.