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      12-16-2007, 07:12 PM   #15
tturedraider's Avatar

Drives: 2006 Sonora E90 330i sport pkg
Join Date: Apr 2006
Location: Chicago, Edgewater (via Texas & Tennessee)

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Originally Posted by john970 View Post
Can you do this on a lease? Also how does BMW not lose a ton of money on this? They still have to ship the car from Europe to the city you live in....
Originally Posted by cracka View Post
Yes, and BMW will cover your 2nd lease payment (since the car in in transit for re-delivery).

I think it's just old-school marketing, trying to create customers for life. Whatever $$ is ceded in providing the ED service will be made back a few times over on subsequent sales.
One reason they don't lose a ton of money on this is that the number of ED's is miniscule compared to the overall number of cars they sell for U.S. delivery. cracka is right on target with his assessment.