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      09-03-2008, 06:23 PM   #43
Jack in Jax
Second Lieutenant

Drives: Pearson 424 Ketch
Join Date: May 2008
Location: Jacksonville FL

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It will be very interesting to see in what ways BMW's changes in sales strategy, in the USA in particular, will influence the quality of service received on the sales floor. As BMW USA dealers shift from a 'push' (rely on extensive inventory) to 'pull' (smaller inventory with more emphasis on orders) sales strategy, logic would suggest that service levels will need to climb. Human nature being what it is, I suspect most sales staff will grow grumpy & disenchanted with the customer noticing a drop in service as a result. And as always, the really well managed dealerships will adjust and make lemonade out of lemons.