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From the dealer's point of view: why should they update your SW? It is a time-consuming process and costs them money. Just so you can claim to have the latest SW?
Then there are potential issues with customers complaining about lost\different functionality after the update is done and asking for a downgrade again, opening up a world of pain for them.
I can sympathize with the policy of no upgrade unless it's to cure a specific problem,
ianc
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