stupid certification crap.
We have a shop which sells accessories like go pro etc. Through the aus wholesaler we had to sign a contract saying we couldn't "advertise" it for less than X% below RRP (somewhere around 399). No-one buys them because they can get them for $300 and under off the net and the stupid thing is they cost a lot less than that from the wholesaler!
I find it very strange, you think the local wholesaler would want you to move as many as possible as he will be the one making the coin too. They are always advertised as 399 but they can be bargained down.. a lot
