Thanks Scott!
Here's some further insight from Scott
Quote:
What the current climate has taught us is that many customers are looking to downsize and we have seen in this time 5er customers becoming 3er customers and 3er customers becoming 1er customers.
Since the introduction of the 1er and the two year cool off stage to see if it binds success before expanding the range. We have learnt especially now that people will pay for premium small cars a lesson we learned with MINI and now something we are learning with the BMW 1er.
The 1er was a very different direction for BMW had the Rover experiment succeeded we would never of had the 1er. Now with expansion the Coupe , Sporthatch and Cabrio have expanded BMW sales in many markets.
With the next generation which begins with the BMW X1 we are looking at expanding the range of 1er models as many customers who will return to BMW might take advantage of something smaller , more efficient but with the same level of luxury.
The list regards some concepts that are undertaken as competition exercises that have made it to the final stage , Although some ideas might not happen , it shows the commitment BMW have to making the 1er one of the key profit making models for the BMW Group.
The BMW 1er -BMW performance Concept is something similar to the BMW M3 CSL - more advantage of lightweight materials and specific options aimed at the enthusiast.
Although there will be a similar option for the M3 Coupe including Matt finishes as Glacier Silver , Matt Black and Clay White. But do not think of them as CSL's.
|