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      04-04-2007, 09:20 AM   #9
spudw
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Drives: 2009 128i
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Quote:
Originally Posted by Brookside View Post
Hats off to both companies for not dummying down and de-contenting the small models. And both companies have their work cut out for them.
Couldn't agree more.

I always go back to the Miata analogy, as it's the only example I can think of where a completely uncompromised concept innovated, persisted and thrived. It is now the best selling sports car in history, for good reason. And it has an unprecedented following and loyalty among owners. It is an icon.

I think we are witnessing the birth of a new icon with this, the smallest of the BMWs. It will be purposeful, beautiful, fun and somewhat affordable, by the looks of things. For me, what little information has come to light has already generated the kind of enthusiasm and anticipation that the Miata did.

If cars are a reflection of our personalities, this segment of cars is just what I have been waiting for. The A3 looks very nice, but I think the BMW will blow the others away...
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