[JB135i]

Even though some/all of the critisism may be premature, doesn't mean it can't be helpful. We know 100% for sure BMW looks at these forums and if this "market" is unimpressed with 20-25 horses for X number of dollars they may adjust the price or output accordingly.

If they don't, they obviously will make fewer sales, let the market vote first with their words and then with their wallets. It might be ugly, but this is free enterprise at it's best right here.

And I agree, I don't know if I would even bother with 25hp unless it was only $200 bucks. After all it will only be a flash and the economies of scale with software is HUGE. As some have said the R&D is already basically done with other applications already in place.