My wife enjoys her 135i, but rarely notices other ones. We used to live in SoCal and they were everywhere. I'm actually surprised how often I see them in Dallas though, I'd guess I see two or three a day on average here.
It's not as rare as my old M Coupe, but still much less common than most other BMW's and fun to spot other ones on the road. We did see a doppelganger this weekend.
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