Quote:
Originally Posted by dtc100
It is the US market and BMW most certainly does not just want to be a niche brand. While there are certain BMW demographics in the US who will never consider a Mustang, I think BMW is fully aware of the stake it is in. Driving in an M3 while knowing the new Mustang next to you is shoulder to shoulder against you at 1/2 of the cost is not a good feeling.
The new M1 coupe will be wider than the current M3 coupe based on the initial quote, indicatinig the new M1 coupe is aimed at a much wider audience who also need the size accommodation, not just the fun factor.
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No, as already written, the 1M is not made in response to the mustang or critics. BMW make cars for the person behind the wheel, not for any particular critic. They devised the 1M as an entry level M car for fans. And not specifically in response to the Mustang.