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To be an exhibitionist and have everyone know it is, well, lame - Hollywood and strip clubs are a goldmine for those.
The true titilation of exhibitionism is to successfully leave one's audience with the impression one has been unintentionally exposed.
I think this mentality has been worked into what we have seen around the 1er. Sex with the curtains cracked open, so to speak.
They're setting the 1er up to be a classic before the first one is delivered. I expect they will be successful. Guerrilla marketing is alive and well...
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