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So that's another strategy - find a way to get somebody on board first with some credibility.
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That is an excellent point!! Amazing how companys will see a few well-know already involved and the sale becomes soooo much easier. For some silly reason, I never really put that together with racing sponsorships.
Are you at the point where you need to provide hospitality for sponsors at the track? I've shyed away from getting to that point thus far.
Off the sponsor subject, how do they control how much boost is being used in the car? Data systems with post race checks?