Quote:
Originally Posted by angkor
I disagree, the cost of money is a secondary factor. I believe that BMW is looking at demand exceeding demand supply and due to this fact there is no need for them to subsidize the 1 series.
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+1
This is a new US model for BMW with a relatively small production run.
If you're looking for a good lease deal, a brand new model BMW is not going to be an option. There are all types of good deals for the 3-series out there. If you really want a 1, you should buy the car, or wait till the fall/next year.
What BMW is trying to do makes good sense. There is not a lot of money to be made on this vehicle. They seem to be trying to tightly control the launch. The crap lease deals for the 1-series will help to prevent the "cheap" stigma associated with a smaller model.