Quote:
Originally Posted by angkor
I disagree, the cost of money is a secondary factor. I believe that BMW is looking at demand exceeding demand supply and due to this fact there is no need for them to subsidize the 1 series.
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Profit is the #1 factor....so one can create the theories to justify what they want to believe.
I was one of the few that thought the lease rates were going to be in the 700's.
I also believe that you are correct in that BMW feels that there is not need to subsides the 1 to increase sales.