BMW isn't the only car Manufacturer that does this. Just for instance, the Silverado 1500 I price out makes you get a $850 package when you all you want is a $150 rear defogger or $3.5k+ package when all you want is the ~$1200 Z71 package. Like I said, it's not just BMW. Today you truly can't custom order the exact car you want without having to be required to get something else.
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