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      11-20-2009, 10:39 PM   #81
brracing
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Drives: E46 M3, 135i, Mini Cooper S -
Join Date: Sep 2008
Location: Bay Area, CA

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There seems to be two angles of interest here.
(1) Performance...we will post the data from the prior set of tests, and we have stated that we will perform additional tests of stock/OEM vs the new intake.
In addition, if others have had systems on the market, and are now readying new designs that will also be of the closed intake side...normal deduction would be that if those vendors had a product set before, and are now replacing it with a more refined version (closed), there would likely be a reason (performance)....you have seen the new AFE closed system shown at SEMA (and it's price point...but more on that in a sec), and it is only an intake, and it does not leverage for forced air element of the stock intake scoops or inlet...just moves the intake location, and Dinan, which has shown their prototype (and which was supposed to see the light of day this month), which also is a closed system, and which also is a CAI only and not integrated
(2) Price...we're working on price, and normally you see price points drop over time as the volume grows and costs are driven out. We're the ONLY ones offering additional elements (powder coating to match car color as an examle, SS mesh air filters), the system we've shown includes the charge pipe and BOV (which in and of itself is over $500 and is with a TIAL unit for better response), which means the intake (closed, powder coated, w two SS mesh air filters, scoops, integrated w OEM system, greater volume) is currently at $1,000 vs the AFE at $800 and not integrated, etc....doesn't seem like the value proposition is too off at all. If we change the BOV type, change to K&N filters, eliminate the color choices, go to lighter weight alum shrouds, etc, we could drive the price point lower, or offer multiple solution options....and again, if you don't like the price point...you're not forced to buy in any way, but is great feedback on where we need to be in a rational pricing discussion, rather than "cheaper".
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