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SCA · 08-14-2007, 01:06 PM

Page 34

"The 1-Series is the purest BMW we have." BMW NA product planning manager Rich Btekus, on the marketing strategy to lure former American BMW owners back into the fold with the 1-Series.

08-14-2007, 01:06 PM	#1
SCA Brigadier General 565 Rep 3,742 Posts Drives: Multiple BMWs Join Date: Apr 2005 Location: 🇺🇸 iTrader: (0)	Quote of the month from August '07 Roundel Page 34 "The 1-Series is the purest BMW we have." BMW NA product planning manager Rich Btekus, on the marketing strategy to lure former American BMW owners back into the fold with the 1-Series.
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