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Thanks Scott for the information provided. I am now more convinced that the 1M will indeed be a better option for those seeking a true sports coupe than to chosing the M3 option.
One benefit of this product is it will keep potential customers switching brands to the like of a Porsche Cayman or even TT-RS, but negatively it could also make people downsize from an M3 to this car, a similar experience noticed by Porsche with 911 customers downsizing to the sweeter driving Cayman.
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