Quote:
Originally Posted by antzcrashing
If I were to buy this car
I would immediately rebadge it. It is an M1.
The younger generation (that this car is supposedly marketed to) has no allegiance to the supercar.
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It doesn't matter whether the younger generation has any allegiance to the original M1 or not. The original M1 is still a legendary car to BMW, which carries historical significance for the company. Hence the analogy to retiring the jersey number. Just because this car is a 1 series built by the M Division doesn't mean it is an M1 by default. It's possible, as some people have suggested, that it could be called the M2, establishing the 2 series as there have been rumors of the next 1 series becoming FWD.