Quote:
Originally Posted by HBspeed
Statements like these being made by BMW front men make me wonder if this car represents the Ultimate Marketing Exercise. See how effective the heavy sell light substance ethos works for the M brand. If it succeeds we are in for more of the same in the future.
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Dr. Kay Segler is a marketing/brand manager at Mini. Having a marketing guy running M division won't be my top choice but let us give him 2-3 years and see where he takes the M brand.