Quote:
Originally Posted by ThinkPink!
Haha, funny how no one has mentioned anything about the fuel consumption.
Yes, the M135 is one second slower around the Hockenheim and 2.6 seconds slower around the Ring, but what's really impressive is the fact that the M135 manages similar performance to the 1M while consuming 3L less per 100km. That's a 25% improvement, in a very short time.
In terms of future brand placement and strategy this is key, as fuel prices in Europe keep soaring, and the ecotrend won't slow down.
Most kids in school nowadays prefer eco-friendly cars, to the high performance beasts of our days. Days are counted for cool cars like the 1M, or the Sti or the GTR if they don't evolve, or adopt alternative energies.
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Okay, do the test: show kids a couple of videos and pictures of the 1M and M135i back-to-back, tell them that both cars are fast but that the 1M is more thirsty, and then ask them which one they would offer their dad if they could pick one.
