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The conception that the MSRP is anything other than an arbitrary number that's a healthy margin above invoice is puzzling. I am in full agreement with the poster that notes how people welcome discounts below MSRP but castigate those who charge above MSRP when the market bears it.
Dealers can (and should) charge the market clearing price. If you want a "hot" car, you should pay more for it, because the cars should go to those with the highest marginal willingness to pay. If you want a less demanded car, you get to pay less for it.
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