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Since the Europeans get the 1er coupe first - we'll see press releases featuring what they get first - the 135i and the 123d will get a lot of ink. We'll probably have to wait 'til closer to the first of the new year before we see any press on the 128i since it seems to be an NA only model.
The way most car companies introduce vehicles to the press is to have representative samples of the line available for driving. Sometimes they'll rent a track out - more often they'll have driving routes mapped out on surface roads and let journalists loose with the cars. The cars the journalists see are generally well-equipped with high end options and all available drivetrain combinations. But the hot cars will be what the journos gravitate to (it's what we all would do given a choice ; -).
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