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See... I think once you hit above $35k for the price of admission for a 135i you begin to lose plenty of potential buyers that will go and purchase something else. Let's be honest, there are plenty of $35k automobiles out there that can please most. Yes, a BMW does things differently than most, but your average badge buyer really will not care about those things especially when the 1-Series is touted as an entry-level automobile.
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