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Originally Posted by spitfire6000
Point is...how come BMW doesnt analyze their competition and take tricks they use and incorporate them into their own cars? I think if bmw utilized the best things from all of their competitors, they would be completely untouchable in this business.
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I can't disagree more. I give props to BMW for sticking to their philosophy and brand marque. Sure BMW could be more profitable making a car that suits the general masses and that's what they did with the 3 series. A little something for everyone but not completely diluted to not be a bmw anymore.
Toyota on the other end of the spectrum is untouchable and they make millions more than BMW per year but do you want a BMW to start making Camries?