[Brookside]

Originally Posted by Galligan

How much does the VW EOS cost? That's the only other smallish convertible 4 seater I can think of.

Eos is pricey....I saw one msrp'd @$37,000 full loaded.

What I anticipate is that the 1-er is going to blow right into "3" territory
easily once options start adding on.
Also, I'll bet that the list of options, once everything is up to speed will be
numerous with special limited editions coming down the pike to keep everything interesting.
The good thing is that BMW dealers have wiggle room in negotiations and sale and lease deals are plentiful after the intitial introduction.
I suspect tho, that demand is going to strip supply in N/A from the get-go, especially at first,
because I think it will have broad appeal, beyond the niche category that the Audi A3 and GTI find themselves in.