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      10-23-2007, 01:50 PM   #8
dsm9
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Quote:
Originally Posted by bradford View Post
Don't assume that the sports package will be the same price as it is on the 335i, where it includes different wheels, etc.

The sports package in the 135i could be as little as $500. Think about it - the sports seats and wheel don't really cost them much. that leaves only the oil cooler - which can't be more than a few hundred (as a consumer I can put together a REALLY nice Mocal oil cooler setup with stainless lines and ANSI fittings for $400 - surely BMW can halve that number with economies of scale and wholesale suppliers)
I agree here, I bet some of the packages on the new 1 will be cheaper in comparison to the same packages on a 335. I think they should be considering BMW is trying to obtain more entry level buyers.
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