It's the Stück Piece, init. Had I known they were that cheap from Tire Rack I'd have gotten them a few weeks ago when I bought my new VMR wheels. On tirerack.com it's $204 for the set so instead I decided on the aftermarket RS Technik variety from pyspeed.com. Hopefully they work ok.
EDIT: Realized that this post is now 5 years old. My bad but how bout Tirerack go back to 2008 prices.