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BMW asked for the people in the meetings input on pricing and they all agreed it should be $10,000 less than the 335 or $32k and BMW executives laughed at them. They told him it would probably be 3-4k less which does not seem like a big enough gap to me.
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If the rumors are true about BMW's raising the price of the 3 series, then some of us could be in trouble. Oh well, a 128i won't be too bad.