My local BMW dealership charges $180 for a full detail - hand wash, full interior clean/vacuum, rotary polish and wax. It's outsourced to a detail company for the actual service I believe.
Do research on yelp or google for reviews. I've seen places charge $400+ and get lots of awful reviews and accusations of being crooks, while other cheaper places get nothing but praise. Really just depends on the shop like anything else.
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