Is it exactly what you want? When I'm in the market for a new car im always willing to spend a few extra $$$ to get exactly what I want. Otherwise, there will always be moments where I wish I got the alpine white, or look upon another 1er that has the sports package with envy.
Having said that, I'd say that's a decent price for car in this segment. Especially since us Canadians get raped on car prices for no discernible reason.
Edit: and I understand you're not Canadian, just wanted to point out that life is easier for Americans when it comes to mid to high range car buying
