"And I doubt that the 1-er will take a lot of sales away from the 3-er."
I disagree with you there. If the 1 series offers the same level of refinement and ride quality, it will definately steel sales from the 3 coupe. The sales of the 328i coupe right now are based on the "value" equation along with getting a BMW. Now that the 1 series offers that at potentially a significant discount, the sales will follow.
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