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I'm wondering (pure speculation, obviously) that they didn't name it M1 because it isn't the massive improvement over 135 that they 'needed' for it to qualify.
I'm guessing that had this car been absolutely undeniably brilliant they would GLADLY have slapped on the M1 badge. But possibly due to this actually being a 'budget-developed M model' (missing the highly developed or unique engine, carbon roof etc), the improvement isn't as large over the 135, as the M3 is over the 335?
Just thinking out loud....
And at no point am I suggesting this won't be a great car. It really does look like a ball of fun. And neither am I a 'M1' diehard either...
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