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I believe it was Dr. Kay Segler who said anyone can put out a cheap car nowadays that goes fast so BMW has to compete on driving dynamics. I think THIS is the most brilliant thing about the 1M. If you read the comparison reviews, the 1M has not actually been the fastest. In CD review, the TT RS was faster both 0-60 and on the track. Another review found the Audi RS3 to be faster but despite that, they STILL said the 1M is the car they would buy because it was more engaging..... more fun!
That is the brilliance of the 1M.
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