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      10-09-2010, 09:59 PM   #33
mapezzul
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Quote:
Originally Posted by Jblack4083 View Post
So many irrational statements in this post. Face it, DCT offers better performance which ultimately means better times. Not including DCT as an option seems mediocre. However it seems they didnt do it to cater to the dinosaur mentality of manual only but moreso not to step on the toes of the manual M3. With a DCT the 1M would probably do about 4.8 where the manual M3 does 4.7 . Including DCT as an option would create a situation where sales of the M3 would be cannibalized, ESPECIALLY enhanced by the fact that the 1M is turbocharged and would be able to be tuned to be faster than even the DCT M3. Why would people spend more on an M3 in that scenario? The exclusion of DCT allows them to create a bigger gap between the two cars and forces customers to really decide between the two cars instead of it being "a no-brainer." they need to maintain an up-selling point for the M3

In a nutshell if you think BMW decided to include only a M/T to "cater to true driving enthusiasts" you are simply a successful product of BMW's marketing department.
Actually the short development time/budget really did not allow for the development of the DCT in this application- no marketing BS there just facts. People don't realize that code must be written for the motor, transmission and DSC in each application. If DCT was to be included it would have needed another 8-12 months to vet the software and all that. This is from engineers and NOT marketing. They can spin it anyway they want but the truth is that there was not enough time or enough funding to make things go faster (more engineers and testing).

They include a DCT in the 335is so that gap thing you talk about as a reason to omit it makes little sense.
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