Quote:
Originally Posted by dtc100
Why do I have this feeling the new M1 coupe is BMW's response to the new Ford Mustang v. M3 controversy? Making the M3 (an M1 essentially at the size of the M3) on top of the new Mustang, yet at a more affordable price because it is not an M3.
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I really doubt it's like that.
We all know BMW doesn't play the "one-up" game. Who cares if "critics" want to compare a cheap american car to a M3? If BMW made a car specifically to shut the critics up, they would just become another car company...
Also, I think it all comes down to niche markets. There are A LOT of young guys like myself that dream of having an M car but it won't be for a couple of years until we're able to afford one.
The 135i M Coupe totally bridges the gap between the 135i (10/10 on the fun scale but of course no M) and the M3 (100/10 on the fun scale, M but expensive).
BMW is really just filling a gap between 2 cars.