[Brookside]

Originally Posted by robert

Since you can sign up for meet the 1 event on bmwusa I wonder if these are the same cars that are bound for the event.

I would imagine they are but as you know at these specialized events you're preaching to the choir. People like me.

I think it's important to exhibit the car in front of a mass audience at the dozens of car shows that are staged all over the country- it gets the car seen by those who may or may not be considering a BMW for their next purchase.
I'd love to see the 1-er placed in a wider context situated within the current marketplace so that it can be compared, at least visually, against the rest of the pack.
Don't get me wrong- the 1-er event is tres cool and I hope they are there...but a deeper frame of reference insofar as the 1-ers sales sucess is concerned is it's in-person appearance before the general public. Something I hope BMW/NA takes advantage of.