I like it, although I hate the center exhaust look. (Just seems like it's asking for leg burns - and forget about having a hitch.)
Truth is, though, if I get a VW hatch, it'll probably be a TDI Golf - already have enough performance in my 135i.
Since you guys in Oz get the 1er hatch, do you think the Golf hatch or 1er hatch is overall better? I remember Clarkson hated the 1er hatch Top Gear's comparison.... (But I think that was a previous-gen 1er.)