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Originally Posted by madfast
hopefully their "customization program" will lower the MSRP. like if you make the CF roof an option, it will keep costs down.
i dont understand how they can reel in more buyers by offering this car at a high price. it makes no sense. 1er is tiny and the ride is going to be "harsh" by soccer mom standards... in other words its a niche car, and if you give it a niche car price how does that make the M series more accessible to the "regular buyer"? just because its less expensive than a M3 or M5???
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Yes. So many people think that "affordable" M car means anybody can have one! Quite the contrary. All this means is that the relatively to moderately affluent wont have to shell out 10k more the for nearest BMW M coupe.
Quote:
Originally Posted by Levi
Have you seen the price of Audi TT-RS or Porsche Cayman S?
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The average age of those buyers are in the 40's. I promise you that.