Quote:
Originally Posted by M3 Adjuster
LOL... well.. since the boss of BMW M, Dr. Kay Segler said this......
"The BMW 1 Series M Coupé is M technology at its purest. If you miss out this opportunity, you’ll only have yourself to blame.”
http://www.m-power.com/_open/b/close...d=2253&lang=en
I'll bet the boss wouldn't be too upset...  |
Statements like these being made by BMW front men make me wonder if this car represents the Ultimate Marketing Exercise. See how effective the heavy sell light substance ethos works for the M brand. If it succeeds we are in for more of the same in the future.