I asked about Farer a few months ago and got the opposite response... not much love from the few who replied. I've yet to see one in person, or hear impressions from anyone that owns one or has seen one in real life, either. The pictures of them look good and the features seem legit, but just a little high on the price (for the auto) for a startup watch company.
http://f80.bimmerpost.com/forums/sho....php?t=1395491