For the info you want, I suggest you search 'Robert Payne' and you'll find his "How I got a great deal etc." thread, which turned into a long, long set of posts on what buyers ended up paying for their various 1's - almost all of them in reference to '$X over invoice' or '$Y below MSRP'. Very useful info for you.
Still...I think a fair summary of all this pricing info is that, for most buyers, the larger the # of dealers they consider buying from (even at some distance from home), the better the pricing opportunities.
Jack
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