Quote:
Originally Posted by Big Red One
You've just answered your own question.
If we got a 130i with the N53 rather than the 128i with the N52, there would be a fairly sizable segment of the market who have the financial means to buy the 135i, but would opt for the 130i because they would find it the more compelling value.
An N53 130i would cannibalize 135i sales.
|
well maybe it would but then maybe it would draw in people like me who are looking elsewhere because they don't want the turbos for whatever reason(maintenance/durability/reliability/resale) nor a detuned creation of the marketeers. i'm personally not entirely happy with those two choices. they could offer the n53 with an add'l. mark-up of say $500-$750( at no or little greater production cost) to enhance the profitability of the lesser model; i'd pay that.