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BMW and BMW M have a product strategy and product roadmap:
Build comfy, more efficient cars under the BMW and M banners with more sport than the next 'sporty' competitor. For more money of course.
Along comes the OG Pyrat - Dr. Kay Segler and sneaks a devil of a car past the Board. It's cheaper, less comfortable and more 'sporty' than anything they offer at the time. Woops. Now,... how the hell will that be worked into the product strategy? In the corporate world you either tow the party line (current strategy) or you truly understand the market and try to up-end the strategy. Lets hope the new guy picks up where Dr. Segler left off.
Getting the units produced wrong by 100% doesn't bode well. I might be more hopeful if I see the new guy sporting the sweet M jacket we say Dr. Kay Segler in.
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